Three Minds reviews the Vista launch campaign.
From Three Minds:
“The future of TV advertising could be 1950’s soap opera-style sponsorships, plus a website.
Windows Vista just kicked off a campaign on Comedy Central on 1/14 by sponsoring a Demitri Martin special. Each commercial break was “free of clutter” meaning that there were no :15 or :30 spots. Instead, there were informative 2 minute segments about the Institute for Advanced Personhood.
A couple of things are great about this campaign:
- Very engaging – not only on the website but the throwback TV sponsorship as well
- Very targeted
- Seamlessly integrated branded entertainment
- Web-led advertising – webisodes drove content of TV sponsorship
- Communicated one key message – Windows Vista can help remove clutter from your life”