Youtubers Watch Less TV

via Lost Remote, a Harris Interactive study finds that Youtube watchers view less regular television.

From the press release:

“Over four in 10 (42%) online U.S. adults say they have watched a video at YouTube, and 14 percent say they visit the site frequently. Almost one in three (32%) of these frequent YouTube users say they are watching less TV as a result of the time they spend there.

Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting other websites

  • (36%), time spent watching TV is next most likely to have taken a hit
  • (32%). YouTube also cuts into email and other online social networking
  • (20%), work/homework (19%), playing video games (15%), watching DVD(s)
  • (12%) and even spending time with friends and family in person (12%).”

ONLINE VIDEO VIEWERSHIP

“Have you ever watched videos online from any of the following places?”

Base: U.S. adults

Adults

Ages

18 to 24

Ages

25 to 29

Ages

30 to 39

Ages

40 to 49

Ages

50 to 64

Ages

65 and over

%

%

%

%

%

%

%

Yes

74

85

87

76

78

62

56

YouTube

42

73

55

44

45

23

13

Television network (e.g. ABC.com)

41

35

51

39

47

39

31

News site (e.g. CNN.com)

35

27

40

36

42

32

32

Yahoo

25

30

33

26

29

18

13

Google

24

38

30

22

24

19

14

MySpace

19

45

33

19

16

7

3

iTunes

7

16

9

8

5

3

1

Somewhere else

19

19

15

24

19

17

16

No, I have never watched a video online

26

15

13

24

22

38

44

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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