Bud.tv launchs

At least the entry page is widely available. As a public service I am going to let the Bud.tv team in on a little secret.

Guy: “The Top Ten Stupid Ways to Hinder Market Adoption”

1. Enforced immediate registration. Requiring a new user to register and provide a modicum of information is a reasonable request—I just think you should do it after you’ve sucked the person in. Most sites require that registration is the first step, and this puts a barrier in front of adoption. At the very least, companies could ask for name and email address but not require it until a later time.”

Ok, so now that’s out of the way, here is the registration screen:

I didn’t really want to actually sign up with a user name and password for yet another site that I may not ever come back to, but I did just so I could see it.

Maybe not:

So they are hitting some database to verify DOB and Zip Codes. Really?

I signed up to get the launch notice and I used the same email address when I tried to register. No email from Bud.tv to help me with the registration process.

Way to go Bud.tv – “log in or lose out!”

From the NYT:

“But Bud.TV is striving to be more than a repository for Budweiser ads and lighthearted, slightly mocking beer-commercial humor; Schumacker and his team are aiming to redefine what an online entertainment network and marketer-created content can mean in a short-attention-span world.

Bud.TV represents Anheuser-Busch’s search for a toehold in a world where the traditional advertising model revolving around 30-second ads has been sideswiped by technological change and the proliferation of entertainment choices. The company, like almost every big marketer, is also trying to seize on the video-sharing democratization of YouTube, albeit on its own controlling terms.

It’s an expensive undertaking — it’s expected to cost more than $30 million in its first year — and one that could be mistaken for creative hubris.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

One Response to “Bud.tv launchs”

  1. leon's web3d blog Reply April 17, 2007 at 2:10 pm

    seems good

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