10 Problems with Bud.tv

Reel Pop takes a deeper look at Bud.tv. Reel Pop is the guy that had to use his Dad’s id information to log in.

From Reel Pop:

  1. “The design of the site is incompatible with accessible viewing.
  2. The actual content is too many clicks away.
  3. The login screen is both useless and annoying.
  4. You can’t embed videos elsewhere.
  5. Even when you send a direct link to a friend, your friend has to login to view the content.
  6. The content is mostly advertisements for other content.
  7. A-B undermined the initial traffic bump by not having the most accessible parts of the site — i.e. the desktop client — ready for use.
  8. The content is funny, but not funnier than what you can see on more accessible video-sharing sites.
  9. There are not enough hot girls.
  10. Anheuser-Busch did not set correct expectations.”

With all the bad, #8 is still the worst.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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