WVFF’s take on the Joost Viacom Deal

From WVFF:

“This is “game changing” news for many reasons:

  • Joost’s model is about a convergence of online videos and television. We’re on the verge, and this is a big step in that direction.
  • Viacom will likely keep the vast majority of the ad revenue, but this gives Joost credibility and a jump-start for building an audience.
  • It’s arguably an overstatement, but Viacom is for Joost is somewhat like Howard Stern was for Sirius.
  • Now YouTube will need to compete to maintain relationships with “big media.”
  • It’s a bold move for Viacom because they’re basically saying they don’t need an online audience. They can build one. How many people use Joost vs. YouTube?”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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