Turbo has a nice re-cap of SXSW.
From the post:
“The consumer is back in charge and has many options, most available at the tip of a search query. Understand that Web 2.0 features such as social bookmarking, ranking and filtering, tagging and the like are not simply new widgets – they are a line of demarcation that demonstrate a firm embrace of a more participatory business environment. In this brave new world, listening is as important as talking. If it makes it any easier, most of us have two ears and one mouth. Your organization should be no different.”