Lonelygirl15 gets Product Placement Sponsor

Lonelygirl15 breaks down another wall with a product placement by Hersheys.

From the Next Net:

“At least Hershey’s, the sponsor, will be eating that scene up. Goodfried says that Loneygirl15 gets 1.5 million views per week, or 300,000 to 400,000 per episode. While he wouldn’t say exactly how much Hershey’s is dishing out for the product placement, he confirmed that it was in the same range as what Diggnation gets from its sponsors (which is as much at $10,000 per show per sponsor). Says Goodfried:

It won’t make us rich by any means, but it helps cover the production costs. It’s cool for us because major brands are treating our show as a major media entertainment property.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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