Nielsen Monitor-Pulse US Ad Spending 2006

From a recent press release, Nielsen says US ad spending rose by 4.6%.

From the press release:

“Internet* 35.0%
Spot TV Top 100 mkts 9.1%
Span Lang National TV 8.1%
Outdoor 8.1%
National Sunday Supplement 5.6%
Local Sunday Supplement 4.6%
Network TV 4.2%
National Magazines 3.9%
Local Magazine 3.3%
National Newspaper 2.9%
National Cable TV 1.8%
Spot Radio 0.7%
B2B Magazines -0.2%
Coupon -0.6%
Spot TV Mkts 101-210 -0.9%
Network Radio -2.4%
Local Newspaper -3.6%
Total 4.6%”

From Lost Remote:

“Local TV stations in key larger markets experienced a bump from strong political spending, yet smaller market stations struggled. A big culprit: automotive dealer association spending dropped 1.4 percent and dealership spending fell 3.5 percent.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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