Video Ads get Clicked

eMarketer has some interesting findings about online video ad click through.

From the post:

“Click-through rates for online video ads range from 0.4% to 0.74% depending on the format, according to new DoubleClick data made available exclusively to eMarketer.

Less than 1% may not sound like much, but it is far higher than most display ads. Plain GIF and JPG image ads typically get about 0.1% click-through rates.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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