The coming golden age of TV

How’s that for a contrarian headline?

From Micro Persuasion:

“The TV is undergoing a renaissance. In five year’s time, 50% of what the most coveted audiences watch on their sets will come off the Internet. However, it goes beyond the changes in video content. Television will run widgets and other connected software applications. These will be different from, yet complementary to what runs on a PC desktop or webtop. That’s just the beginning.

Who will create the de-facto OS for your TV? Right now that’s anyone’s guess. The leaders are all the stalwarts from the PC era – e.g. Microsoft and Apple. And we haven’t heard from the leaders who program the web yet. Companies like Google, for example. In addition, there are the companies who make the boxes (the Tivos of the world) and the cable/telcos who re-sell their boxes. These will run software too.

What is certain, though, is that once again TV is a growth business thanks to the Internet and software. And therefore the Golden Age of Television may be a head of us, not in our rear-view mirror.”

Don’t forget about Joost!

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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