“Prom Queen is coming, and it will be distributed on MySpace. Is the future of new media going to be a world where stories are told over eighty episodes that are each ninety seconds long? And advertising galore – pre rolls, post rolls, and product placements. This may be the highest advertising to content ratio ever seen. The budget for the show is just $100k, which is nothing more than a rounding error in Hollywood.
If enough MySpacers put up with the ads and watch Prom Queen, there will be literally thousands of these shows hitting the web. And all the big portals will gleefully pushing them to us, because they’ll get a revenue share from all those ads.
And if there’s a show that’s any good, users will strip out all those ads, mash those eighty episodes together into one 700 MB file and put it on bittorent. Then the lawsuits will start.”