State of the Live Web: Technorati

Technorati has its newly named report out.

From the post:

“In summary:

  • 70 million weblogs
  • About 120,000 new weblogs each day, or…
  • 1.4 new blogs every second
  • 3000-7000 new splogs (fake, or spam blogs) created every day
  • Peak of 11,000 splogs per day last December
  • 1.5 million posts per day, or…
  • 17 posts per second
  • Growing from 35 to 75 million blogs took 320 days
  • 22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 – up from 12 in the prior quarter
  • Japanese the #1 blogging language at 37%
  • English second at 33%
  • Chinese third at 8%
  • Italian fourth at 3%
  • Farsi a newcomer in the top 10 at 1%
  • English the most even in postings around-the-clock
  • Tracking 230 million posts with tags or categories
  • 35% of all February 2007 posts used tags
  • 2.5 million blogs posted at least one tagged post in February”

Steve Rubel notes:

“The Technorati data provides all the usual. However, this nugget is key: blog posts per day, the most critical measure as it relates to blogging, slid. Clearly people are publishing in other places and it’s taking their time away from blogs. The overall impact of Web 2.0 is healthy, but blogging has matured and it’s peaked – just as we and others have suspected.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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