Meredith launched Better.tv today in the latest round of big media companies playing catch up.
From the press release:
“Meredith Corporation (NYSE: MDP), one of America’s leading media and marketing companies, announced today the launch of Better.tv, its first ever broadband network. Better.tv offers viewers original video content and programming based on the assets from Meredith’s extensive portfolio of magazines, television stations, books, websites, and live events, according to Meredith Publishing Group President Jack Griffin and Meredith Broadcasting Group President Paul Karpowicz.
“One of the great strengths of Meredith is our rich and diverse assets,” says Griffin. “We reach over 75 million women through our media properties, and have a unique understanding of how to deliver service based information to them in a highly engaging way essential in today’s fast paced 360° media environment.”
Better.tv further strengthens Meredith’s ability to expand its reach with younger women, according to Meredith President and Chief Executive Officer Steve Lacy.
“One of our key strategies is to find new ways to reach the next generation of Meredith consumers — the daughters of Baby Boomer women,” says Lacy. “The creation of Better.tv — paired with the re-launch of BHG.com — significantly increases our ability to connect younger women with our trusted brands. It also enables us to expand our digital assets and offerings to marketers eager to reach the wide band of women we serve.”
From Lost Remote:
“The site is comprised of original programming — shot by Meredith’s production arm in the company’s own studios — featuring experts from the group’s magazines such as Better Homes and Gardens and Ladies’ Home Journal. Better.tv video will also be incorporated into BHG.com, which is relaunching later this month. And it’s all powered by Brightcove.
A smart move for Meredith, if you ask me, especially when you consider the distribution and revenue opportunities.”