From an interview on jemmille:
“jemmille.com: Can you give the jemmille.com readers a taste of what is coming up next in the blogsphere? Are there any new trends or “must have” tech that you see on the blogging horizon?
Steve Rubel: The blogosphere is maturing. It’s out of beta. So, I am looking out on the horizon. One of the things I am most excited about is Open TV.
For years only the big media could afford to create content for television. The distribution costs were (and still largely are) too high. However, millions of people are going to add one or more set-top boxes.
These will pipe in content from off the Internet and not just from the pros. I am already watching 720p podcasts from off the Internet on my Apple TV. I also rent movies on on my Xbox 360. (Xbox is a client). Magical things will happen when people realize they can get on TV without going on American Idol. We need more users first, then the content will be there.”