Bud.tv traffic down 40% in February


From Ad Age:

“Traffic at Anheuser-Busch’s online TV network cratered in March following an already underwhelming debut in February. Bud.TV drew 152,000 unique visitors last month, 40% fewer than February’s 253,000 visitors, according to numbers released today by ComScore Media Metrix.

Quantcast, a separate ratings service, said the site was the 49,303rd busiest on the web, just ahead of pornography site http://www.jstfu.com, and just behind http://www.rubber-cal.com, which bills itself as a “comprehensive source for sheet rubber.”

Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, which measures online buzz through tools like BlogPulse, said Bud.TV hasn’t made much of a stir online. “It’s generated very little discussion, even relative to other things they do like Bud ads,” said Mr. Blackshaw. “It is not penetrating at the level you’d expect.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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