Its just a three month trial but still pretty cool.
“Online video platform Joost has signed three-month contracts with a group of 31 big brand advertisers, including Procter & Gamble, Coca-Cola, Nike, General Motors and Visa. It will offer these marketers traditional units such as :30 mid-roll spots as well as unique formats, including a small digital overlay ad.
Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, similar to station ID components in cable and broadcast TV. Ad bugs will appear at various times during a given show and disappear again after a matter of seconds.
Joost is working with research firm Frank N. Magid Associates (no way!) to test new ad formats, measure user consumption habits, and assess ad effectiveness. It also has a year-long strategic partnership with Interpublic Group’s Emerging Media Lab to develop and sell advertising on its platform.”