CBS to use Silverlight for user submitteed video

CBS partners with Microsoft for that “Always on” goodness.

From the press release:

“Central to our ‘Always On’ strategy has been the desire to create an interactive environment where our audiences can participate in the local broadcast process,” said Jonathan Leess, President and General Manager of CBS Television Stations Digital Media Group. “This project, using Microsoft Silverlight technology, allows us to empower the massive long tail of untapped local media content which is waiting to converge with the broadband and broadcast mediums.”

The new local initiative will allow users of the CBS-owned stations’ sites to view, upload, share, rate, comment, sort and search video, images, audio and text submissions. A key component of the application is its full integration into the existing content publishing workflow of the CBS
Television Stations’ digital media groups. It allows the community-generated content to be managed alongside the station’s professional content in a single workflow.

“We are excited about working with an industry leader such as CBS Television Stations,” said S. Somasegar, Corporate Vice President of the Developer Division at Microsoft Corporation. “CBS has demonstrated a commitment to unique digital media experiences and a drive to develop
platforms that incorporate the voice of the community, while also delivering the highest quality experiences.”

“Broadcasting is no longer a one-way directional medium,” Leess said. “Audiences and advertisers are looking for compelling local content that speaks to them, to their families, to their neighbors. This project allows us to help foster that connection.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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