Lost Remote points to the soft launch of digphilly.com by WCAU.

From Lost Remote:

“Kudos to NBCU for taking a fresh approach to attracting younger users who increasingly don’t watch local TV news or visit local TV websites. Also, kudos for burying the NBC brand on the site — you have to drill down into the terms of service or click on the weather link at the top of the site to figure out the WCAU association.”

How’s this for a non-TV station stuck in the late nineties design?

Check out this non-TV website navigation:

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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