Generate’s business plan

Generate, a management and production company founded in LA by Jordan Levin, Pete Aronson, Mike Karz, Kara Walker and Dave Rath, has a really great business plan. And as Miles Davis said, if anyone wants to keep creating they have to be about change.

Head dude, Jordan Levin, recently said, “We’re in a transformative media age. We’re seeing the vanishing of mass media. Mass media is being replaced by customized, targeted media…The old adage ‘adapt or die’ has never been more pressing.”

Couldn’t agree more – and thanks for all of those groovy charts!

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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