Hearst partners with Youtube

Hearst partnered with Youtube to create Youtube channels for five of their local TV sites.

From WSJ: (subscription required)

“Hearst-Argyle Television Inc., one of the nation’s largest operators of local TV stations, will distribute news, weather and entertainment video to Google Inc.’s YouTube in a revenue-sharing agreement.

The deal marks the first time TV stations will get paid when people view their content on the video-sharing site. Hearst will receive an undisclosed portion of the revenue generated from advertising sold against the video clips it makes available to YouTube.”

From Lost Remote:

“In a first for a local broadcaster, Hearst-Argyle stations will share in the revenue generated by video clips they post to YouTube. Starting today, five stations have launched channels on YouTube: KCRA, WCVB, WBAL, WTAE and WMUR. Other stations will follow soon. Each channel features a variety of notable clips, from news stories to promos to bloopers. Revenue details were not disclosed.

A WCVB investigative piece plays on YouTube. One of the big upsides for Hearst-Argyle stations, besides the increased distribution and searchability, is their videos are now embeddable on local blogs.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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