Lin and Hearst launch social networking tools

Today both Lin and Hearst are launching social networking tools like user blogs, comments polls and recommendations.

From Lost Remote:

“Lin Television’s 29 websites are rolling out user-generated videos, photos, audio, blogs, ratings, polls, and other community-driven content powered by VMIX. “This is a significant milestone for our company and further advances our strategic vision of leading the industry in the convergence of local broadcast television and digital innovations,” said Vincent Sadusky, president and chief executive officer of LIN TV.”

From Lost Remote:

“Hearst-Argyle’s WXII12.com is the first Internet Broadcasting site to debut comments, ratings, recommendations, user blogs and profiles powered by Pluck’s SiteLife Social Media Suite. Other sites will launch the technology soon. “Content becomes more relevant when the audience has a voice in creating it,” said IB EVP Clayton Rose. “Pluck’s SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter–in a way that complements a TV station’s news coverage.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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