Wondering if online video is still in the “emerging” category? Well wonder no more, the answer is no. Online video is mainstream.
“In March, seven of every 10 Internet users in the U.S. streamed at least one video online, with the average “streamer” viewing 55 videos during the month, according to digital measurement service comScore.
Such audience statistics clearly announce the arrival of online video as a mass medium worthy of attention, according to observers. And it is why media and entertainment giants are pushing into the Internet video space aggressively these days.”
“The money quote: Such audience statistics clearly announce the arrival of online video as a mass medium worthy of attention.