Online video: not really emerging anymore

Wondering if online video is still in the “emerging” category? Well wonder no more, the answer is no. Online video is mainstream.

From Reuters:

“In March, seven of every 10 Internet users in the U.S. streamed at least one video online, with the average “streamer” viewing 55 videos during the month, according to digital measurement service comScore.

Such audience statistics clearly announce the arrival of online video as a mass medium worthy of attention, according to observers. And it is why media and entertainment giants are pushing into the Internet video space aggressively these days.”

From Reelpop:

“The money quote: Such audience statistics clearly announce the arrival of online video as a mass medium worthy of attention.

Ya think?”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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