Fox picks Brightcove

Fox has partnered with Brightcove to provide its network with ad supported internet video channels.

From Paidcontent:

“The pact will also give Fox the ability to target its broadband video directly to specific demos. Fox will able to use Brightcove’s social net functions, including the ability to solicit fan-submitted videos and add them to its individual network and studio websites. FX Networks, SPEED and the Fox Broadcasting Company are the first. Each network will manage its own monetization strategy through the Brightcove service. Financial terms of the deal were not disclosed. Release

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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