Embedded Joost

After bringing on the new CEO from Cisco, Joost seeks embeddedment.

From The Register:

“This week, Joost started publicly talking about getting equipment manufacturers to embed its video-playing software in TV sets and other consumer hardware.

That would help it solve two problems. First, the glitches it’s currently running into when it tries to deliver high-quality video over internet connections that are too slow for the function. The second, which cannot be fixed by tweaking software, is that people want to watch the majority of their entertainment videos on that newly purchased 42-inch flat-panel screen that’s hanging on the wall in the living room.

New CEO Mike Volpi said Joost is a piece of software that can reside on a variety of platforms, including a television with an internet connection, a set-top box, a mobile phone, or in some alternative device that might come out in the future.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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