Another report points to the fact that online video is no longer an “emerging media.”
“Daily use of online video rose by 56 per cent over the past year, according to the online Magid Media Futures survey conducted over the last week in March in the US.
Nine per cent of 12 to 64 year-old Americans who used the internet in 2006 reported using online video daily. This number has now risen to 14 per cent.
“Clearly the use of online video demonstrates that the internet has become a mass platform for distributing video content to a wide cross-section of Americans,” said Mike Vorhaus, senior vice president and managing director at consulting and research firm Frank N. Magid Associates.
“The breadth of content viewed by consumers regularly online is amazing. This is not just short clips on YouTube,” said Vorhaus.
“Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, even full-length TV shows and movies.”