Prom Queen wraps

The serial video experiment comes to a close.

From The Washington Post:

Prom Queen” was designed to test the business model as much as the content. The budget for the show was between $100,000 and $150,000 — high for an Internet production but minuscule compared with the budgets Eisner handled at Disney. And financially, it worked. Although Eisner declined to say exactly how much the show earned, he did note that “on our first venture we did not lose money. This is not what we expected. We committed to it with no anticipation of any revenue.”

Eisner says he’s plowing ahead with four or five shows in various stages of production and he’s confident that Internet entertainment is not going away: “It’s not going to displace movie theaters and broadcast and cable, but it’s going to be one of the dominant platforms. You’ve got to be nervous if you own one of these other platforms.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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