In a bid to compete with Youtube, MySpace announces plans for MySpace TV.
“News Corp.’s MySpace will launch an enhanced beta version of its video site this week designed to compete with Google’s YouTube.
“This is the next step in the evolution of video on MySpace,” said Jeff Berman, gm of video at MySpace. “This is just the tip of the iceberg.”
MySpaceTV will be an upgrade to the social networking giant’s current video site, which launched two years ago, and, according to comScore Media Metrix, is currently second to YouTube in the video destination category. The new site will showcase premium content like the Sony Minisodes, which debuted on MySpace last week and features five-minute versions of classic television shows, alongside user-generated content and more polished Internet video offerings like the recently concluded Prom Queen, from Michael Eisner’s Vuguru company.
“It’s going to be a broad and healthy mix just as users like to watch,” said Berman. “It’s really going to span the full continuum of the content curve.”