Prom Queen on Amazon

The long tail of webisodes.

From Variety:

“The Web series has been repurposed as a full-length feature and will be offered for download exclusively on Unbox, Amazon.com’s digital download service, beginning today.

The 90-second installments aired on MySpace, Veoh, YouTube and other vidsites. Last episode bowed June 20.

Online series has generated 15 million downloads since April, Vuguru said.

Film version runs around 130 minutes and will be exclusive to Amazon Unbox for the next 30 days.

Unbox offers more than 10,000 TV shows, movies and other video content for rent or purchase. The videos can be viewed via PC or TV through Unbox’s deal with TiVo.

Amazon is offering up “Prom Queen” for $10 to own and $4 to rent for 30 days.

“The wonderful thing about producing in the new-media landscape is that fans can reach shows like ‘Prom Queen’ on a number of platforms,” Eisner said. “Amazon Unbox gives shows like ‘Prom Queen’ longevity and serves as a new mass medium and unique way for the show’s followers to watch.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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