The Weather Channel’s blue box

Weather videos with ads for you!

From Lost Remote:

“The Weather Channel’s weather.com launched a new video player today they’re calling “Blue Box.” (No, I didn’t get the name at first either, until I looked at their logo.) In a press release, the player is described as being powered by Brightcove and DoubleClick. The player itself has 5 “channels” of video: News/Breaking Weather, Local Forecasts, Lifestyle, Severe Weather, and On the Weather Channel. It also allows you to search by zip code, where I found the weather forecast for my own city.”

From the comments:

“Well, speaking as someone who has used all sorts of video content systems, there is a reason why Brightcove is on dozens of sites.

It’s easy to navigate, and can be at least lightly personalized to match the web site. It’s easy to separate the videos into all sorts of channels, and you can easily share and embed any of the video clips (as well as syndicate a channel or your entire player).”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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