Gannett launched 100 local mobile sites in support of its existing newspaper and TV stations.
From the press release:
“Breaking news, sports, weather and other must-have local information now can be accessed easily by mobile phone users in more than 100 local markets, Gannett Co., Inc. (NYSE: GCI) announced today.
The local mobile sites are designed to appear on small screens and include content – updated 24/7 – produced by local Gannett Information Centers. Information Centers power real-time news and information to multiple platforms, including the Web, newspapers, television and now mobile devices, throughout the day and night.
“Local news and information is more in demand than ever by consumers across the country. Making it easily available by mobile device takes Gannett’s local information expertise and puts it in consumers’ hands,” said Jack Williams, president of Gannett Digital. “Advertisers who appreciate the value of trusted brands, local content and audiences will be able to reach out to those consumers throughout the day.”
“The company release does not mention 4Info, but Matt Jones, Gannett’s director of mobile strategy and operations, tells us that it will be used in the new local site services. Gannett has had a growing relationship with the SMS-based mobile search company—in June announcing a $10 million investment and an intention to use 4Info’s mobile search and interactive advertising services for its national flagship title USA Today.
Jones tells us the local mobile initiative will not be crossing over with the online advertising venture Gannett has been working on with Tribune, which has its own local mobile sites. He says Third Screen Media will be one of the companies serving ads onto the local sites, but he did not confirm whether Google will be involved. Gannett was an early partner of the search giant’s business selling print newspaper inventory to Google advertisers; Google of course has high hopes of taking its advertising services mobile (not to mention getting deeper into local services to help further its advertising reach).”