BREAKING: People don’t like mobile ads

No way!

From MocoNews:

“Not great news for the legions of mobile ad firms and the many content companies hoping to graft their ad models onto the mobile platform: a new survey from Universal McCann found that display and video advertising on mobile TV, and the mobile Internet in general, are “irritating.”

In a poll of 9,500 mobile users in 21 countries, 61 percent of people rejected ads that ran alongside mobile TV programs and mobile Internet pages. Meanwhile, paid-for branded content, opt-in Bluetooth downloads and promotional giveaways fared much better, with 71 percent of those polled accepting these formats.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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