First run and syndication end around

More bad news for local TV stations.

From Broadcast&Cable:

ABC Entertainment and Warner Bros. Television Group struck a unique two-year digital-distribution agreement for four shows; Big Shots, Men in Trees, Notes from the Underbelly and Pushing Daisies.

The deal allows ABC to stream episodes of these series online and to retain advertising revenue generated on ABC.com’s broadband player. Episodes of the shows will be available on ABC.com the day after their broadcast premieres and will remain there for up to four weeks following broadcast. ABC can use pilots on alternative platforms to support the launch of the shows.

In the second year of the deal, Warner Bros. has the rights to stream past episodes of the shows that previously streamed on ABC.com. In addition, Warner will offer digital downloads of previous year’s episodes, as well as DVD boxed sets.

Warner can stream episodes to unlimited outlets, but episodes will be branded ABC and promote back to the network.”

From Lost Remote:

“So now locals that are used to milking syndicated reruns should be concerned that the networks are going around them twice: once in the show’s original run, and then again in syndication. Get into the original, local production business and you’ll always own your stuff.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: