FOX: Merchants of Cool

Where do you turn to find the hottest local bands? How about FOX Interactive Media’s O&Os! Thats right folks, no longer satisfied with highschool sports, Local TV lashes out at local music.

From Lost Remote:

“FOX Interactive Media and a few FOX O&O’s have launched a few local music websites in connection with MySpace. The sites are an experiment to see if there is an audience for content that focuses on local bands, concerts and fans.

The first round of sites include mymusictwincities, mymusicboston and mymusichouston, with MySpace pages for each (example). The sites include streaming audio, video of performances, concert calendars and links to the bands’ MySpace pages. It’s kind of a flashback to what was a key to the success of MySpace.”

Actually this is not as big of a deal as it might seem. FIM recently rolled out a much discussed content management application for its affiliate stations. This is just some additional content in the existing entertainment section.

Regardless of your views on FIM hosting local TV sites and taking half of the revenue, I can’t get past the horsey graphics on the user interface. For whatever reason, the sites that use the scrolling updater completely freeze my browser.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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