In-car Wi-Fi

Bridge Ratings has a report that looks at the coming availability of in-car Wi-Fi.

From the report:

“Of the estimated 30 million users of wireless access technology in the U.S., 75% or 23 million have wireless accessed Internet radio. In fact, 48% of those accessing the Internet via wireless technology seek out Internet radio. The number of Internet radio listeners accessing wirelessly will grow to 77 million by 2010 as wireless technology penetrates the average U.S. lifestyle.

ABI Research forecasts that the total number of Wi-Fi-enabled consumer electronics devices will grow from just 40 mln shipped in 2006 to nearly 249 mln in 2011.

Mobile WiMAX customers will grow at an annual compounded rate of 64% between 2009 and 2012, when telecoms embrace WiMAX as a fixed wireless broadband service, according to Pyramid Research.

By year 5 of in-car Wi-Fi acceptance, traditional radio can expect to see the amount of time spent listening to fall below 19 hours a week and by year 8 when we project that more than 23% of the U.S. public will have adopted wireless Internet technology in-car, weekly time spent listening to traditional radio will fall below 18 hours per week.

The availability of wireless Internet in-car poses a signficant threat to traditional as well as satellite radio. This study projects that the growth of Wi-Fi in-car should reach more than 50% of the U.S. population after nine years of market availability.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

2 Responses to “In-car Wi-Fi”

  1. Hey Daniel,

    What I wonder is who will be the gatekeeper(s)? Will the auto manufacturers have the foresight to create partnerships to own the access, content, names, ad spaces? Will it be Google and other online leaders or perhaps the cable or teles? Maybe some new names will arise to won the space? Interesting to watch.

    Jerry Renoe,

  2. Hey Jerry

    I doubt the auto companies will act fast enough to see that the car is a real media environment.

    Don’t forget about the 700MHz auction coming up. That could be the in-car platform.

    Thanks for stopping by!


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