Bud.tv – not dead yet

Bud.tv gets another year of life.

From The Hollywood Reporter:

“Following a keynote speech Tuesday at the Online Media, Marketing & Advertising Conference & Expo, Tony Ponturo, vp global media and sports/entertainment marketing, also said that Anheuser-Busch decided to end its 25-year title sponsorship of NASCAR’s Busch series and its role as the official beer sponsor of NASCAR so it could invest more in entertainment and the digital space.

“We wanted to get through the step of, ‘OK, should we continue into ’08 as we build our marketing plans?’ and that was the decision,” he said. “I think it (Bud.TV) is something that could have an ending someday, but I think if we keep learning from it and if we keep seeing assets from it … then it makes sense to continue the site.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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