Turner signs deal with Kaneva (updated)

I don’t see any press releases about this but here is the word from Paid Content:

“Now the Time Warner division will try for a relationship with a little more depth, signing a one-year deal with Kaneva to build and test virtual worlds for its entertainment networks. Turner gets access to Kaneva’s technology and tools to create and use Web communities and “virtual spaces” on Kaneva’s site and in the virtual world of Kaneva .

One of the Turner spaces will act as a virtual portal for the rest. One intriguing twist: each Turner virtual community and “Virtual World” space will include an embedded video player streaming related Turner content. Earlier this year, Kaneva integrated synchronized viewing of YouTube videos, which sounds like a precursor for this.”

The full release from 3pointD:

“Our exploration with Kaneva of virtual worlds is yet another example of Turner staying at the forefront of consumer technology trends,” said Blake Lewin, vice president for TBS, Inc.’s New Products Group. “Through this opportunity, we hope to leverage the Kaneva platform to explore how users interact with our brands in a virtual world.”

Christopher Klaus, founder and CEO of Kaneva added, “Turner is an ideal flagship media partner for Kaneva. Turner’s high quality programming and credibility is synergistic with our unique focus on delivering entertainment to the masses inside a virtual world. As a result of this partnership, we will provide entirely new ways for audiences to watch, participate and interact around their favorite TV programming.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: