Bling Nation: Money on a sticker

Bling Nation and PayPal announced a partnership to provide NFC payment solutions that can connect with Facebook and Foursquare via a sticker placed on a phone.

Bling seems to have solved two of the biggest hurdles to NFC payment, at least in the US.

  1. Providing a sticker for users to apply to their existing cell phone circumvents the need for device manufacturers to all get in line behind the same technology.
  2. Merchants do not need to purchase POS systems, instead when they sign up for the service they receive a free terminal that plugs into a wall outlet (and I guess the internet?)

According to Daily Wireless: “Bling Nation takes a cut of the processing costs, claiming its merchants can save up to 50% in processing fees over traditional methods. Payments can then be processed by PayPal, but Bling Nation will also work directly with banks. Bling Nation is also now a part of PayPal’s iPhone app, the company just announced.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.


  1. Isis, Android and NFC | thinkd2c - November 16, 2010

    […] announcements today point to the coming NFC enabled devices here in the US.  Bling Nation’s work around may have been novel but it is going to get steamrolled by the big […]

  2. Google Wallet and the future of money | thinkd2c - September 20, 2011

    […] adoption of mobile payment systems is going to be dependant on NFC technology.  Sure there are stickers and audio work arounds but to acheive the level of convience that mass market consumers will […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: