Bling seems to have solved two of the biggest hurdles to NFC payment, at least in the US.
- Providing a sticker for users to apply to their existing cell phone circumvents the need for device manufacturers to all get in line behind the same technology.
- Merchants do not need to purchase POS systems, instead when they sign up for the service they receive a free terminal that plugs into a wall outlet (and I guess the internet?)
According to Daily Wireless: “Bling Nation takes a cut of the processing costs, claiming its merchants can save up to 50% in processing fees over traditional methods. Payments can then be processed by PayPal, but Bling Nation will also work directly with banks. Bling Nation is also now a part of PayPal’s iPhone app, the company just announced.”