AT&T buys mediaFLO

There are a number of posts about AT&T’s purchase of mediaFLO from Qualcomm but, as usual, Daily Wireless has the most details.¬† To summarize, AT&T paid Qualcomm $1.93B for mediaFLO to get their licenses for the 700MHz spectrum.

I have followed the mediaFLO story since it starting, with interest also in DVB-H and the 700MHz spectrum. Back in 2007, AT&T did a deal with mediaFLO that I guess was a good indication of where they planned to go, to get more spectrum.

mediaFLO was too expensive, required specific technology in devices and ultimately got beat out by smartphones with web browsers and data plans. More reasons why FLO failed from Gigaom.

So now AT&T gets another huge chunk of spectrum.

From the press release:

“As part of its longer-term 4G network plans, AT&T intends to deploy this spectrum as supplemental downlink, using carrier aggregation technology. This technology is designed to deliver substantial capacity gains and is expected to be enabled with the completion of 3GPP Release 10. AT&T expects to begin deploying this spectrum once compatible handsets and network equipment are developed.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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