MyFordMobile app: hands on demo

Gigaom has a video interview with Ed Pleet of Ford showing the features of the new MyFordmobile app. In the interview Ed goes over the basics of how the app let’s you manage charging your car remotely, find charging stations, plan trips, see your driving trends and has a game type rewards system that allows you to earn badges for energy conservation that you can then post to your Facebook page or Twitter account.

(Click the image to launch the video)

From the Ford site:

  • Find current and projected state of charge information including estimated range and the amount of charge time necessary for additional distances
  • Program vehicle charging with utility input, allowing the car to start charging immediately or when electricity prices are lowest with the value charging feature, powered by Microsoft
  • Using features powered by MapQuest®:
    • Locate charging stations and get the destination sent to the vehicle
    • Know if the vehicle can reach a specific charge station from its current location with the current charge level
    • Create a journey with multiple stops, and determine the likelihood that the car has adequate charge for the full journey
    • Find the car by creating a route from a mobile phone to the vehicle
  • Receive alerts if the vehicle isn’t charging when it’s scheduled to, or if charging stops unexpectedly due to a power outage, plug removal or other event
  • Receive alerts during recharge when the vehicle has reached a particular preset charge level or has the ability to reach a particular destination
  • Engage remote vehicle preconditioning, using grid power to heat or cool the battery and vehicle interior
  • Remotely lock/unlock doors
  • Use the built-in GPS system to locate the car
  • Download performance and system data
  • Receive various achievements for driving and ownership milestones that can then be posted to your Facebook or Twitter account
  • Fun ways of understanding your driver behavior, with ratings from Zen to zippy
  • Receive information personalized to the driver, depending on which key the driver used

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: