The road to one million EV’s by 2015

doe-department-of-energy-logoThe Department of Energy released a report (PDF) detailing the plan to reach 1 million electric vehicles by 2015 to meet the goals President Obama set in his State of the Union speech earlier this year.

The key strategic components of the plan are as follows:

  • “Make electric vehicles more affordable with a rebate up to $7,500: The President is proposing to transform the existing $7,500 tax credit for electric vehicles into a rebate that will be available to consumers immediately at the point of sale, instead of having to wait for tax returns to be filed.
  • Advance innovative technologies through new R&D investments: Building on Recovery Act investments, the President’s FY2012 budget proposal will include enhanced R&D investments in electric drive, batteries, and energy storage technologies.
  • Reward communities that invest in electric vehicle infrastructure through competitive grants: To provide an incentive for communities to invest in EV infrastructure and remove regulatory barriers, the President is proposing a new initiative that will provide grants to up to 30 communities that are prioritizing advanced technology vehicle deployment.”

In yesterday’s review of the 2011 federal budget submitted by Obama, Ucilia Wang points out the money that is being allocated towards this goal: “The DOE also is asking for $588 million to support its work on electric cars and, specifically, to achieve Obama’s goal of putting 1 million electric cars — from pure EVs to plug-in hybrids — on the road by 2015. The $588 million is part of the $3.2 billion budget for renewable energy/energy efficiency mentioned above.”

One thing I found interesting in the report was an estimate of shipped units between 2011 and 2015.

Estimated US supply of electric vehicles from 2011-2015
Estimated US supply of electric vehicles from 2011-2015

There are a number of names on that list that are new to me. I looked up Fisker since they are going to have the third largest number of cars in the market after the GM and Nissan and more than even Ford.  Here’s a picture of the Fisker Nina.

Fisker Karma electric vehicle

Fisker Karma electric vehicle

With a $7,500 tax break I would drive that car!

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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