Saab’s IQon platform

SaabSaab introduced a new concept car based on the Android OS at the Geneva Motor Show this week.  Mostly standard navigation and entertainment stuff but they are opening the system to third party developers via an API so that people can develop apps for the car that will be sold in the Saab app store.

From the press release:

“Saab will issue third-party developers with a vehicle application programming interface (API) providing access to more than 500 signals from different sensors in the vehicle. These measure, for example, vehicle speed, location and direction of travel, driver workload, yaw rate, steering wheel angle, engine speed and torque, inside and outside temperature, barometric pressure and the sun´s position.”

Johan Formgren, Head of Saab Aftersales

Johan Formgren, Head of Saab Aftersales

“With Saab IQon, there are no limits to the potential for innovation,” says Johan Formgren, Head of Saab Aftersales and commercial project leader for IQon. “We will be inviting the global Android developer community to use their imagination and ingenuity.”

“Today´s customers want to be as well connected inside the car as they are at all other times,” adds Formgren. “IQon will give them the convenient, seamless connectivity they enjoy with smartphones, while adding new car-specific programs and services.

“Our open innovation strategy, using the Android operating system, will keep the provision of in-car infotainment up to date,” adds Formgren. “IQon will allow infotainment services to constantly evolve during the lifetime of a car´s product cycle,  unlike current in-car systems which are fixed some years before a car goes on sale and then remain static.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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