Google kills QR Codes, no one notices, and joins the NFC forum

Google officially ends support for the use of QR codes, the 2D barcodes readable by camera-equipped mobile phones, in its business listings service Google Places.

The post that first reported the news:

“But their aggressive support for NFC seems to be the death knell for their support of QR codes. Why that should be is unclear but last week QR Codes disappeared from the Google Places Dashboard and yesterday Google provided me with this statement:

Users will no longer find unique QR codes in their Places accounts. We’re exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones.”

And in other news Google joins the NFC Forum as a voting member: “NFC Forum chairman Koichi Tagawa said the new and upgraded memberships spotlight three trends in the NFC industry–the importance of smartphones to the rollout of NFC, the interest by suppliers of integrated wireless chips in NFC and the growing appeal of applications that use NFC’s reader and peer-to-peer modes, not just card emulation for payment and ticketing.”

I am very hopeful that this latest news will somehow reduce the number of people that ask me about using QR Codes.  Its a 15 year old technology you just found about.  Next time start paying attention in years 6-8 and it will turn out better for everyone.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.


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