Google’s I/O 2011 and NFC

Google I/O 2011 NFC posters

Google’s I/O 2011 conference is right around the corner and it looks like its going to be a big showcase for NFC enabled applications.  In the trend of going beyond payment transactions many companies including Foursquare are expected to make announcements.

From the Foursquare blog: “This year, Google worked with us to put NFC check-in points all over the convention center. Starting tomorrow, just tap your NFC-enabled phone (most newer Android devices have it) against the poster, it’ll check you in with foursquare, and you’ll get a special Google I/O badge. For those without NFC, you can also scan the QR code on the poster itself.”

NFC Times has a little more background for NFC at Google I/O: “Google is strongly backing NFC, with plans to roll out NFC-based mobile commerce at retail stores in the United States and abroad. It has incorporated NFC in its current Android smartphone operating system and is encouraging Android device makers to support NFC.

Google has already started rolling out NFC-based check-in for its Google Places service. Consumers with Android NFC smartphones can download the Google Places app and touch their devices to stickers or decals that merchants affix to their storefronts. By tapping, users can access information about the local business, including phone numbers, hours of operation, payment types, reviews and recommendations.”

It will be fun to watch all of the NFC announcements and see what Google may have up its sleeve for the show. There are a number of mobile sessions including one NFC specific session but with the steady push towards NFC integration in its important Places program I expect enough hype to cast a shadow on the Summer of QR Codes.

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.


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