Ford migrates SYNC Applink to more cars

Ford announced that it will bring the SYNC Applink feature set to more vehicles this year and is expanding its developer network as it grow the number of apps available for in-car use. The current SYNC features main center around mobile integration and hands free calling but also offer some drive assist and entertainment offerings.  As the developer community grows it will be interesting to see what other types of apps are allowed and become popular.

From the press release:

  • Ford makes factory-installed SYNC® AppLink™ available on 10 vehicles for 2012, expanding the reach of the award-winning software application that gives SYNC users industry-exclusive hands-free voice control capability of smartphone apps
  • Ford is aggressively building its team of in-car connected services experts, with plans to grow the global Connected Services Solutions Organization fourfold over the next four years, with a threefold jump for U.S. operations alone
  • SYNC app developer community continues to grow, now with more than 2,500 developers looking to create apps for Ford vehicles

Doug VanDagens, director, Ford Connected Service Solutions

“We understand more and more drivers are using their devices and their apps while in the car,” said Doug VanDagens, director of Ford Connected Services Solutions. “Ford is a part of the solution, offering voice-activated options such as Ford SYNC with AppLink on a broader range of our products, which gives more customers a smarter way to access their apps while driving that keeps their hands on the wheel and eyes on the road.”

“Ford is committed to building systems for the vehicle environment that leverage innovation and infrastructure and are robust to the changing consumer electronics technology landscape,” said VanDagens. “To do that safely, seamlessly and securely, we have to have dedicated people on our team who eat, sleep and breathe consumer electronics rarified air – technical experts who not only understand current technology but have a sense for where it is headed.”

“The flexibility of the SYNC platform and software-based solutions such as AppLink give Ford a powerful blend of in-car connectivity technologies that can easily adapt to our customers’ needs and what’s happening in the mobile electronics industry, including the exploding world of smartphone apps,” said Julius Marchwicki, Ford SYNC product manager. “To keep more of our customers connected, we will continue to add other SYNC-enabled apps, smartphone integrations and vehicles with factory-installed AppLink to our lineup.”

With the SDK, developers can modify an existing app or create an all-new app that can successfully interface with Ford SYNC through AppLink. Categories under Ford consideration include:

  • Personalized entertainment
  • Personalized information and news
  • Location-based services including navigation, traffic and business searches
  • Notifications and alerts leveraging the SYNC ability to mash up vehicle information, GPS locations and more, all to provide the driver with customized information and guidance
  • Scheduling and planning apps that could include notifications of flight status, for instance, in the event flights are delayed or rescheduled

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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