Isis adds Austin

Isis announced that it will add Austin TX as its second target city for its mobile payment service.  Isis had selected Salt Lake City as its first launch but that’s mainly for mass transit payment.  It seems that the Austin launch is a broader effort to include local merchants.

From the press release:

Michael Abbott, Isis CEO

“Today we are delighted to announce that Austin will be an initial Isis launch market for the Isis mobile commerce program,” said Michael Abbott, chief executive officer at Isis. “Austin is home to progressive and tech savvy consumers and merchants – a key demographic for Isis’ mobile commerce program. The city’s culture of innovation, thriving business community and early adopters make it an ideal launch market for Isis.”

Starting in the first half of 2012, Austin consumers will be able to use Isis-enabled mobile phones to make point-of-sale purchases and redeem offers at participating merchant locations throughout the city. Isis is working closely with local merchants and the Austin Chamber of Commerce to spur wide scale consumer adoption and merchant support across Austin.”

I don’t really understand how they can move from a transit payment system in Salt Lake City to a city wide mobile payment program in Austin and not really know what the back end system is going to look like. The

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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