iMedia picked its list based on the following criteria: “agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Collectively, these are some of the agencies that move, shape, and lead digital.”
“Recently, THINK Interactive took the brand to the next level, creating “Orkin Bug Battle,” a silly but strangely satisfying casual game that lets users “flick, squash, and swat bugs.”
While it’s probably not the sort of game you want to play when you need an Orkin man to come to your house, it’s a clever way to connect users to the brand when they don’t need the company’s service, which is probably most of the time.”
“The agency also lives up to its name when you look at the work it has done for Sears. After working with Sears to launch the Manage My Life brand and site online, it further helped promote the company by creating several Facebook quizzes that invited users to discover a theme song for each of their various DIY activities.
While the quizzes are mostly fun, they also provide users with that extra boost of utility by giving them a pleasing soundtrack for the projects they like to do.”
Its great to get a little industry recognition for our work and great to be able to work for brands that are willing to explore new ways to connect with their customers in the digital space.