Mobile advertising infographic: Android vs iOS

Exploding mobile usage, clearer ROI and a shorter purchase funnel will accelerate this demand within display, search and SMS advertising formats.

And the hits keep on coming.  I passed on the tech business one yesterday but this one is more along the lines of interesting information.  So here you go.

From AllAccess:

BIA/KELSEY has released its five-year outlook for U.S. mobile local advertising. According to the firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015.

During the same period, BIA/KELSEY projects the local portion of that total to increase from $404 million to $2.8 billion. This makes locally targeted mobile ads 51% of overall U.S. mobile ad spending, growing to 70% by 2015. ”

From Techcrunch:

“And it looks like it’s pretty hard to declare a winner at this point; both platforms are pushing ahead in different areas. The infographic compares iOS and Android, just to clarify some terms, on: Effective cost per mille (eCPM), which measures the revenue a developer makes per every 1000 impressions of an ad in their app, click through rate (CTR), or the percentage of ad impressions that generate a click, and global fill rate, the percentage of ad impressions that were populated by an ad.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.

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