And the hits keep on coming. I passed on the tech business one yesterday but this one is more along the lines of interesting information. So here you go.
During the same period, BIA/KELSEY projects the local portion of that total to increase from $404 million to $2.8 billion. This makes locally targeted mobile ads 51% of overall U.S. mobile ad spending, growing to 70% by 2015. ”
“And it looks like it’s pretty hard to declare a winner at this point; both platforms are pushing ahead in different areas. The infographic compares iOS and Android, just to clarify some terms, on: Effective cost per mille (eCPM), which measures the revenue a developer makes per every 1000 impressions of an ad in their app, click through rate (CTR), or the percentage of ad impressions that generate a click, and global fill rate, the percentage of ad impressions that were populated by an ad.”