Ford CTO Paul Mascarenas: the connected car

Ford CTO Paul Mascarenas

Gigaom has a video interview with Ford Motor Company CTO Paul Mascarenas. Now, in addition to not being able to embed their videos, Gigaom is running a 24 second pre-roll ad for GigaomPro, and its not a very good ad… Read more for the highlights and partial transcript.

Badly typed transcript:

“The biggest change over the years is the growth of computing power in vehicles. It started with fuel efficiency, then to safety and chassie control and then more recently starting to drive fantastic change in entertainment through devices like smart phones.

Trend towards the extension of the vehicle as an extension of your house and office to provide a seamless experience of access information where ever you are, always connected, always on.

The vehicle office works not only for the driver but also for passengers.  Its gives you the ability to get organized and ready for the office in a safe way.

The car of tomorrow is becoming more connected.  Customers can now bring their connected devices into the vehicle but increasingly what we are seeing is vehicle to vehicle communication through WIFI and GPS.  Once we have a connected car infrastructure we can not only provide a safer driving environment we can also provide traffic and congestion management.

Then we can provide convenience features like smart parking. From a developers perspective, given that connected car opportunity what type of apps can be developed.  The biggest challenge is matching the pace of development in the consumer worked with the development in the automotive world.  Part of the solution is how to provide an open architecture in the vehicle and over the life of the vehicle, which is usually 3 to 5 years. Part of the solution is to embed as little as possible to allow the consumer to bring the latest device into the car.”

And a video that I can embed from Paul speaking this spring at the 2011 North American Auto Show:

Paul Mascarenas – background:

Title: Chief Technical Officer and Vice President, Ford Research and Innovation

Paul Mascarenas is chief technical officer and vice president, Ford Research and Innovation. He is responsible for leading Ford’s worldwide research organization based in Dearborn, Mich., and Aachen, Germany, overseeing the planning, development and implementation of the company’s top global technology objectives.

Prior to his current role, Mascarenas served as vice president of Engineering for Global Product Development, guiding the engineering teams for car, truck, SUV and crossover vehicles for Ford Motor Company brands. He also was instrumental in the development and implementation of Ford Brand DNA.”

About Daniel Davenport

Daniel is a digital media executive with internet and broadcast experience. Daniel is currently the executive strategy director at THINK Interactive.


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