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Mobile advertising infographic: Android vs iOS

And the hits keep on coming. I passed on the tech business one yesterday but this one is more along the lines of interesting information. So here you go.

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Mobile app vs web site

Ever since the iTunes app store launched people have been trying to figure out whether or not a native app makes more sense than a mobile optimized website. There are trade offs for sure but the bottom line is one of cost and cross platform capabilities. eConsultancy has an article with a great infographic covering the latest thinking in the debate.

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QR Code summer: its just a flesh wound

You know things are bad when a positive headline like “QR Codes Hope to Be This Summer’s Breakaway Hit” ends with the realization that its do or die for the 15 year old QR Code technology. QR Codes have been around for so long. In North America the strangle hold on consumer cell phones combined with the lack of adoption of a QR Code reader “on deck” (meaning on the software platform approved and provided by the carriers) has meant no QR Code adoption by anyone.

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BREAKING: People don’t like mobile ads

No way! From MocoNews: “Not great news for the legions of mobile ad firms and the many content companies hoping to graft their ad models onto the mobile platform: a new survey from Universal McCann found that display and video advertising on mobile TV, and the mobile Internet in general, are “irritating.” In a poll […]

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Tom Daly at the MMA

The MMA is meeting this week. From the world of Coke, Tom Daly reflects on mobile marketing. From the press release: “Today, mobile spend by brand marketers is in the trial stages. Before allocating more budgets to mobile, brands require a deeper understanding of the role of mobile in the overall mix, consumer acceptance of […]

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Sprite Yard!

KO global introduces Sprite Yard to the Chinese mobile market. From the press release: “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere. This mobile marketing […]

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Coke on Admob

Coke is working with Admob to promote its Bottle Films. From the press release: “As noted in study recently released by Tribilis, having an effective mobile “landing page” is a critical link in any mobile advertising campaign. (Note: the “landing page” is the page of a site that a customer is directed to after they […]

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Mobile Marketing $3Billon by Q1 ’08: Do what?

3 billion by Q1 ’08 seems like a stretch considering where mobile advertising is now. From the press release: “The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market […]

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CNET reviews VCast

From the review: “7.6 The good: Verizon Wireless V Cast Mobile TV offers excellent video quality and near-instantaneous channel switching. The bad: Verizon Wireless V Cast Mobile TV has limited network simulcast options. The bottom line: Verizon Wireless brings mobile entertainment to a new level with its new V Cast Mobile TV, but more simulcast […]

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Google mobile review

ArsTechnica reviews the new Google mobile applications. From the post: “Based on an initial look at the app, the improvements are very welcome. I’m an avid mobile Googler (I get lost easily, so sue me) and have experienced many of the frustrations mentioned above: too many clicks, too many irrelevant results, and not enough immediately-available […]

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