Archive | Marketing RSS feed for this section

Presentation: Location-Based Services for Local Business

I was invited to give a presentation for the Alabama Social Media Association in July. It was a good turn out and I would like to thank Stacy Hood for the opportunity and all of the assistance at the event. Location based services, particularly delivered via mobile devices, offer local business an entirely new way to connect, service and monetize their relationships with their consumers.

Continue reading

Facebook: Deals and Credits FTW

A new York Times article announces the launch of Facebook Deals for five cities in the US: Atlanta, Austin, Dallas, San Diego and San Francisco. Deals will be easily shared with friends via email or wall posts and is going to potentially be free for merchants. With an install base of 600 million members and 100 million mobile users (2010), Facebook is set to put a hurt on Groupon’s valuation.

Continue reading